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Pennylicious » Blog Archive » Canadian Tire Money.
   
     
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Canadian Tire Money.

In the 1950s, competition amongst oil companies was fierce: they were giving away dishes and toasters to their customers trying to win loyalties.

The Canadian Tire company tried something else: they give customers Canadian Tire Money - basically a coupon - redeemable at any of their stores. It became the most successful loyalty program in Canadian retail history!

Link | Canadian Tire Money [wiki] | A nice gallery at Numismondo

Posted on Wednesday, September 20th, 2006 at 1:01 am
Category: Business & Companies, Money & Currency. Feed: RSS 2.0

4 Comments to “Canadian Tire Money.”

  1. Britt Says:

    Pshaw, loyalty? I have a 10c note in my wallet from my last shopping trip, and vowed to never return to that location. Worst Canadian Tire experience ever.

  2. L Says:

    Notice the values? I’ve got about 87 cents in Canadian Tire money, just burning a hole in my pocket!

    Does anyone even use that stuff?

  3. Zane Says:

    My personal best was redeeming $42.00 at one time. Back in teh ’70’s, my dada bought a lawnmower with Canadian Tire money.

  4. Saskboy Says:

    I have about $4 of it. I’ve sold some on eBay, and accept it as payment for eBay items too.

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