Canadian Tire Money.
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In the 1950s, competition amongst oil companies was fierce: they were giving away dishes and toasters to their customers trying to win loyalties. The Canadian Tire company tried something else: they give customers Canadian Tire Money - basically a coupon - redeemable at any of their stores. It became the most successful loyalty program in Canadian retail history! Link | Canadian Tire Money [wiki] | A nice gallery at Numismondo |
Posted
on Wednesday, September 20th, 2006 at 1:01 am
Category: Business & Companies, Money & Currency. Feed: RSS 2.0
September 21st, 2006 at 1:04 pm
Pshaw, loyalty? I have a 10c note in my wallet from my last shopping trip, and vowed to never return to that location. Worst Canadian Tire experience ever.
September 30th, 2006 at 10:23 pm
Notice the values? I’ve got about 87 cents in Canadian Tire money, just burning a hole in my pocket!
Does anyone even use that stuff?
October 9th, 2006 at 2:21 pm
My personal best was redeeming $42.00 at one time. Back in teh ’70’s, my dada bought a lawnmower with Canadian Tire money.
October 15th, 2006 at 3:28 pm
I have about $4 of it. I’ve sold some on eBay, and accept it as payment for eBay items too.