From the website:
Alteco 110 is a relatively unknown brand of quick-drying adhesive in the market, with low consumer confidence. To promote it, we decided to conduct a live demonstration of its bonding strength.
An actual one-dollar coin was stuck on the waiting benches at various bus stops. The one-dollar coin was chosen because it was easy to be picked up, and represented a high enough value for people to attempt picking it up. Next to the coin were two stickers: one a life-size sticker of the product, the other a notice that said "Yours if you can pick it up."
The simple challenge proved irresistible to almost every single person that came to sit next to the coin. Some even tried to use implements to remove the coin.
The coin was eventually detached from the bench using a special adhesive remover from the same brand.
Those ad people are very creative! Corrected Link
on Saturday, October 7th, 2006 at 11:09 am
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